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Channel: CFO America Blog by Dale R. Schmeltzle, CPA» interim cfo
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Improving Those Email Statistics

Email marketing has at least one major advantage over many other channels. It is very easy to study statistics and trends in things like open rates and "click through" rates. One of the major vendors...

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Generating Repeat Sales-Part 2

I introduced Monday's post on generating repeat sales with a quote by William Edwards Deming. He said, "Profit in business comes from repeat customers, customers that boast about your project or...

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Bull Horns in Cyberspace, Part 1

Last Friday CFO America's blog began with the question, "If a tree falls in the forest and no one hears it, does it make a noise?" It concluded by assuring readers that falling tress always make noise....

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What to do When Life Hands You Lemmings

Apple introduced the Macintosh personal computer in a third quarter television commercial during Super Bowl XLIII in January 1984. It featured rows of uniformed, colorless drones. They sat mesmerized,...

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Reducing Fear and Uncertainty, Part 3

This week, I have been talking about the important marketing topic of decreasing consumer fear and uncertainty to increase sales. I conclude the series today with a discussion of introductory offers...

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CASH IS KING, LONG LIVE THE KING!

Today's title is an obvious partial parody on the old phrase, "The king is dead. Long live the king!" It dates to thirteenth century England. It conveyed the immediate transfer of power between a...

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Too Foolish To Fail

The big buzz on Wall Street is today's planned IPO of Facebook. I hope it will reverse the recent downward trend (11 of the 12 last trading days were losers). Several months ago, a partner and I were...

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We Have Meet The Enemy & He Is Us, Dealing with Entrenched Policies &...

Here is a two-part trivia question for you. Do you know who the cartoon character Pogo is, and for what was Rube Goldberg best known? If you got both questions correct, today's post about inefficient...

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We Have Meet The Enemy & He Is Us, Dealing with Entrenched Policies &...

On Monday, I introduced the topic of inefficient and outdated policies, processes and procedures using the cartoon character Pogo, and the mid-twentieth inventor and cartoonist Rube Goldberg. After...

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CFO America’s SlideShare Exceeds 35,000 Views

CFO America has exceeded 35,000 views on its SlideShare page. Launched two years ago, CFO America’s profile page features 28 presentations available on the web based hosting program. Over 65% of the...

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Internet Marketing for Small Business-Part 1

Businesses have long used the Internet as a one-way communication channel to inform and educate customers about their products, prices, locations and hours. One-way communication is no longer...

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